The curriculum

365 frameworks.

One every morning. For a year.

DailyMBA covers every discipline a traditional MBA covers — in five minutes a morning, at a pace you can actually sustain. Every framework below is in the curriculum. Each links to a full sample.

Negotiation.

BATNA, anchoring, principled negotiation, ZOPA, and deal-structuring frameworks used by elite negotiators and dealmakers.

2 frameworks

  1. 001

    BATNA

    What's your best alternative if this deal, offer, or conversation doesn't go your way — and have you actually prepared it?

  2. 009

    The Anchoring Trap

    In your last negotiation, who set the first number — and did that determine the range everything else landed in?

Finance.

Unit economics, P&L literacy, DCF, capital allocation, and the financial frameworks every operator and founder needs.

1 framework

  1. 002

    Unit Economics

    Do you know the LTV and CAC of your business — and does the ratio justify your current growth spend?

Strategy.

Competitive strategy, positioning, Blue Ocean, Porter's Five Forces, Jobs-to-be-Done, and frameworks used by McKinsey, BCG, and Bain.

6 frameworks

  1. 003

    First Principles

    What assumption in your most important current problem have you never actually questioned?

  2. 014

    Porter's Five Forces

    In your market, which of the five forces is most threatening to your margins — and does your strategy address it?

  3. 015

    MECE

    When you last structured a problem or a presentation, were your categories mutually exclusive — or were you counting things twice?

  4. 022

    The Innovator's Dilemma

    What low-margin, low-prestige market are you ignoring right now that could disrupt you from below?

  5. 026

    The Ansoff Matrix

    Which of the four growth vectors is your company currently executing — and is it the right one for where you are?

  6. 028

    Blue Ocean Strategy

    Is your strategy defined by what your competitors are doing — or by the value you're creating for customers they aren't reaching?

Marketing.

Brand positioning, growth loops, acquisition funnels, retention mechanics, and marketing strategy frameworks.

1 framework

  1. 004

    Jobs to Be Done

    What job is your customer actually trying to get done — and would you know if you got it right?

Decisions.

Mental models, decision trees, cognitive bias, probabilistic thinking, and frameworks for making sharper decisions under uncertainty.

6 frameworks

  1. 005

    The Eisenhower Matrix

    If you sorted today's tasks honestly, how many are truly important — versus merely urgent?

  2. 010

    The Pre-Mortem

    How do you find the fatal flaw in a plan before the plan fails — not after?

  3. 011

    Second-Order Thinking

    In your most important current decision, what happens two or three moves after the obvious outcome?

  4. 013

    The 80/20 Rule

    Which 20% of your work is producing 80% of your results — and can you name it right now?

  5. 020

    Loss Aversion

    Which decision are you making right now to avoid a loss — when the rational move is to accept it and move on?

  6. 025

    Regret Minimisation

    Which decision are you deferring right now that, at age 80, you'd most regret not having made?

Culture.

Culture design, values operationalisation, team dynamics, and frameworks for building organisations people want to work in.

1 framework

  1. 006

    Psychological Safety

    Does your team tell you bad news fast — or do they wait until you find out yourself?

Pricing.

Pricing strategy, value-based pricing, price anchoring, and the frameworks that maximise revenue without sacrificing customers.

1 framework

  1. 007

    Pricing Psychology

    Is your pricing set by your costs and a margin — or by the value your customer is trying to capture?

Growth.

Product-led growth, referral mechanics, pricing strategy, and growth frameworks used by the fastest-scaling companies.

3 frameworks

  1. 008

    The Flywheel

    Does your business have a flywheel — and if you doubled investment in one component, would the whole loop accelerate?

  2. 017

    Compound Loops

    What's the growth mechanism in your business that gets stronger every time it runs?

  3. 023

    North Star Metric

    What is the single number that best captures the value your product delivers to customers — and is your whole team aligned on it?

Leadership.

Situational leadership, psychological safety, feedback frameworks, 1-on-1 structures, and people management models.

3 frameworks

  1. 012

    OKRs

    Do the people on your team know the top three outcomes this quarter — and could they tell you without looking anything up?

  2. 021

    Radical Candor

    Is there someone on your team right now who needs feedback you haven't given them — and why haven't you given it?

  3. 030

    Conway's Law

    Does your product's architecture reflect deliberate design — or the boundaries of your team communication?

Product.

Product strategy, roadmap frameworks, prioritisation models, and the thinking behind the best product teams.

2 frameworks

  1. 016

    Founder-Market Fit

    Why do some founders find things no one else can see in a market — and others stall out in markets they have no business being in?

  2. 024

    The Hooked Model

    Does your product bring users back without paid triggers — and if not, which step in the loop is broken?

Hiring.

Structured interviewing, talent assessment, team design, and hiring frameworks from the world's best talent builders.

1 framework

  1. 018

    The Bar Raiser

    How do you stop hiring decisions from drifting toward whoever the team liked most in the room?

Branding.

Brand architecture, positioning strategy, category creation, and the frameworks behind iconic brands.

1 framework

  1. 019

    Brand Architecture

    When you add a new product line, does it strengthen your brand or quietly dilute it?

Communication.

1 framework

  1. 027

    The Pyramid Principle

    In your last important presentation or document, how long did it take before you got to the point — and did the audience have to wait?

Entrepreneurship.

Founder frameworks, startup thinking, venture strategy, and the models that underpin successful new ventures.

1 framework

  1. 029

    The MVP

    What is the riskiest assumption underneath your current build — and are you learning whether it's true, or just building past it?

All 365. One every morning.

Subscribe and Day 1 — BATNA — lands tomorrow at 7am. Every framework above follows, one per morning, for a year.

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