Two CVs of equal strength. The one with a white-sounding name gets called back fifty per cent more often. The name is the difference.
Hiring.
The Blind Screen
Take the last twenty applications you turned down and ask what actually did the turning down: was it evidence weighed against the outcomes you wrote for the role, or was it the university, the unexplained gap in the dates, the company you'd never heard of, the name you couldn't place? One of those you could defend to the candidate a year later. Which one were you reading?
Across 2001 and 2002, Marianne Bertrand of the University of Chicago and Sendhil Mullainathan, then at MIT, answered more than thirteen hundred real job advertisements in Boston and Chicago with roughly five thousand fabricated CVs. Qualifications were assigned independently of names, so on average the two piles were equally strong; what varied was the name at the top. Some read as white — Emily, Greg. Some read as African-American — Lakisha, Jamal. The white-sounding names drew about fifty per cent more callbacks. The second finding is the one that should unsettle a founder more than the first: strengthening a CV, with better experience and fewer gaps, lifted the callback rate substantially for the white-sounding names and barely moved it for the others. The paper ran in the American Economic Review in 2004. Nobody in it was sitting there being deliberately unfair; they were being fast, and speed reads names. Four years earlier the same journal had carried Claudia Goldin and Cecilia Rouse on how American orchestras had handled a version of the same problem: a screen between the player and the panel, and carpet laid down so the sound of footsteps gave nothing away either.
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