MBA-level frameworks, real-world impact. One every morning — just $1 a day.Enrol →
A calm desk by a window — where the morning framework gets read
D
DAY 128 / 365
◆ 84-DAY STREAK5 MIN
Negotiation · Framework 12 of 26

BATNA

Best Alternative To a Negotiated Agreement

Your leverage = the gap below the line
WALK-AWAY LINEWhat you wantTheir offerYour BATNA

Your power in a negotiation isn't what you want — it's what you'll do if you walk. Name your BATNA before you sit down and you never negotiate from fear.

The best negotiators don't win the room. They quietly build a better alternative to it.

Apply immediately

Name your BATNA for one open negotiation today — then find one way to strengthen it this week.

Ask the mentor

“Help me map my BATNA for next week's supplier contract.”

← DAY 127 · AnchoringDAY 129 · MECE →
D
DAY 004 / 365
◆ 4-DAY STREAK5 MIN
Decisions · Framework 1 of 30

First Principles

Reason up from what's true, not across from what's done

Decompose → keep what's true → rebuild
The assumptionWhat's true?What's habit?PhysicsEconomicsDiscard

Most decisions are copies of other people's decisions. Break the problem into what is physically and economically true, and rebuild from there — that's where the original moves live.

Reasoning by analogy gets you parity. Reasoning from first principles gets you an edge.

Apply immediately

Take one 'that's how it's done' in your business today and split it into truths vs habits.

Ask the mentor

“Break our pricing model down to first principles with me.”

← DAY 003 · Opportunity CostDAY 005 · Second-Order Thinking →
D
DAY 061 / 365
◆ 61-DAY STREAK5 MIN
Finance · Framework 8 of 30

Unit Economics

Does one customer make money before you scale a million?

One customer, fully loaded
CAC — $1LTV — $3+3 : 1the healthyratio

Growth multiplies whatever the unit already is. If one customer loses money, scale just loses it faster — know your LTV to CAC before you pour fuel on it.

Scale is a magnifier. Unit economics decide what it magnifies.

Apply immediately

Write down your CAC and your 12-month LTV today — even roughly. The gap is the business.

Ask the mentor

“Walk my numbers: what's my real LTV:CAC?”

← DAY 060 · Contribution MarginDAY 062 · Payback Period →
DailyMBA · The Year

Everything an MBA teaches. Five minutes a morning.

Read daily by 443+ operators

One business framework, every morning — five minutes to read, applicable immediately. A habit-forming practice for immediate, real-world impact in your work, career, business, and life.

MMethod
The named model behind the decision.
BBehaviour
Five minutes, every morning, for a year.
AAction
Applied to a real decision, immediately.
① Choose your plan
One payment · $1 / day · save $55 vs monthly · no auto-renewal
② Start your mornings
All 365 frameworksThe Desk libraryAI mentor on each7-day guarantee
7-day money-backCancel anytimeDelivered dailySecure checkout
Not sure yet? Take the Test — free, 2 min →
7-day money-back guarantee
One payment or monthly — your call
Delivered daily from day one
Read daily by 443+ operators
BATNAFirst PrinciplesReading a P&LMECEOKRsUnit EconomicsSecond-Order ThinkingThe Pareto RuleOpportunity CostAnchoringBATNAFirst PrinciplesReading a P&LMECEOKRsUnit EconomicsSecond-Order ThinkingThe Pareto RuleOpportunity CostAnchoring
365
frameworks, one a morning
15
disciplines of an MBA
5 min
to read & apply, daily
$1
a day · $365 a year
The uncomfortable truth

You forget most of what you learn — within a week.

70%
of a workshop or course is gone within a week of finishing it.
9%
the median share of buyers who ever complete an online course.
$0
the return on knowledge you were excited about, and never used.

You never had a knowledge problem. You had a retention problem — and no course was ever going to fix it.

Why it matters now

In an AI world, the last real edge is the quality of your thinking.

Generic knowledge is a commodity now — anyone can prompt for it. What can't be commoditised is the judgment to frame a problem correctly, direct the work, and know whether the answer is actually right. DailyMBA trains exactly that, one framework at a time.

The bet

Daily beats the forgetting curve.

Cram once and it fades. See an idea again tomorrow, and the day after, and it locks in. That is spaced repetition — the most proven principle in learning science.

One framework a morning does quietly what a weekend binge never could.

DAY 1DAY 365RETAINED
One-off courseDailyMBA
The method

Five minutes. Every morning. For a year.

i.

It arrives at dawn

A single framework — BATNA, first principles, reading a P&L. Self-contained, and never any homework.

ii.

Read it with coffee

Five minutes, plain language, one clear idea — then put it to work in a real decision before lunch.

iii.

It compounds

365 frameworks on, you hold a full operating toolkit — the rare one that actually stuck.

Your desk

Everything you learn, in one place.

Every framework you read is saved to your Desk — a personal library that builds, morning by morning. Track your streak, watch your capability index climb, and see progress across all fifteen disciplines at a glance.

  • Your growing library, always to hand
  • A live capability index across the curriculum
  • An AI mentor on every framework, powered by Claude
7:065G
DailyMBA Desk
Good morning, Bec.
Day 37Index 191.2+10%
Across the curriculum
Strategy6 / 30
Negotiation5 / 24
Finance4 / 28
Marketing4 / 26
Leadership3 / 24
Today · Strategy
Porter’s Five Forces
Tap to read · 5 min
The full span

Fifteen disciplines. One a morning.

Strategy
32 frameworks
Decisions
30 frameworks
Negotiation
26 frameworks
Marketing
30 frameworks
Sales
26 frameworks
Finance
30 frameworks
Leadership
28 frameworks
Growth
26 frameworks
Operations
26 frameworks
Product
24 frameworks
Innovation
24 frameworks
Entrepreneurship
22 frameworks
Brand Management
22 frameworks
Hiring
19 frameworks
AI Fluency
20 frameworks

…and 355 more, one every morning for a year.

Method · Behaviour · Action

Habits become character.

Who it's for

For people who'd rather build capability than collect credentials.

01

Founders who skipped business school

02

Operators who want sharper tools, not longer courses

03

Career-switchers building real fluency

04

Managers looking to get ahead and level up

In their words

The quiet confidence of knowing what to do.

Read by 443+ people, every morning

“This is brilliant. My husband has wrestled with undertaking an MBA for years — the pause, the workload with a family, the fees, all felt daunting. This just solves it.”

A
Amber
From the community

Written every morning by Sam — founder, operator, and the person answering when you hit reply. No ghostwriters, no recycled MBA slides.

Two ways in · no upsells
A traditional MBA: $200,000 & two years
$1/ day

$365 once for the year, or $35 a month — less than your morning coffee

Save $55
The Year
$365 once · $1/day · no auto-renewal
Monthly
$35/mo · cancel anytime · $420/yr
  • All 365 frameworks — one every morning
  • The DailyMBA Desk — your library, building day by day
  • An AI mentor on every framework, powered by Claude
  • Monthly & quarterly reviews — so it sticks
7-day money-back guarantee — try it risk-free.
Full 365 libraryCompletion certificateCancel or one-payment

The business education you should have had.

Free · Two minutes · No card

The 2-Minute Test.

Five quick questions surface the exact operating gaps holding you back — and the first framework to close each one.

  • A personal capability map across five areas
  • Your three highest-leverage frameworks to start
  • Day one delivered to your inbox tomorrow
2:00
Take the Test →

No card, no commitment — see your result before you decide anything.

What's inside

The full label. Nothing hidden.

Like any product worth buying, here's exactly what a year contains — measured, not vague. No modules you'll abandon, no filler. Just 365 mornings of the fundamentals that compound.

Curriculum FactsPer year
Frameworks delivered365
Disciplines covered15
Daily time to read & apply5 min
AI mentor sessionsUnlimited
Monthly & quarterly reviews16
Completion credential1
Filler, fluff, homework0
Cost per framework: under $1. A traditional MBA delivers comparable fundamentals for ~$200,000.
Complete your setup

Pairs well with a year.

Start with the year →
Gift a Year

A full year for someone sharp, delivered on a date you choose — with your welcome note.

$365
1:1 Strategy Session

45 minutes with the founder — bring a real decision and leave with the exact frameworks and next moves for it.

$295
Bring the Team

One shared operating language across the org — with a dashboard and board-ready reporting for L&D.

From $18k
Common questions

Asked before investing.

What exactly do I get for $365?+

One framework lands in your inbox every morning, and your Desk library builds day by day — with an AI mentor on every framework, monthly and quarterly reviews, and a LinkedIn credential when you complete the year. One payment, $1 a day.

How much time does it take?+

Five minutes a morning. One framework, one focused read, one move you can make the same day. Most members read it over their first coffee and use it before lunch.

Is it a subscription?+

Your choice. Take The Year for $365 as a single payment — no auto-renewal, no card kept on file. Or go Monthly at $35, billed month to month and cancel anytime. The year works out to $1/day and saves $55 over twelve monthly payments.

What if I miss a morning?+

Nothing breaks. Every framework stays in your Desk, so you catch up when it suits you — and the monthly reviews pull the threads together. It's a practice, not a treadmill.

How is this different from books and courses?+

Books get read once and forgotten. Courses get abandoned at module three. DailyMBA is built on cadence — one sharp idea a day, applied the same day, for a year. That's how thinking actually changes.

What's the return on it?+

One better negotiation, one pricing call, one meeting where you see the whole board — any single one repays the year. Business school teaches this thinking for $200,000 and two years. This is $1 a day.

Open Days

Meet the founder, live.

A short Google Meet with a small group of entrepreneurs and leaders considering the program — the concept, your questions, and how members actually use their five minutes. No pitch theatre, no obligation.

New dates are being scheduled — leave your email via the Test and we'll invite you first.

No degree · No fluff · No excuses

Start building the edge tomorrow morning.

Take the Test

Ready to commit? Enrol for $1/day · 7-day money-back guarantee.

$1 / day
7-day guarantee
Free testEnrol