
Best Alternative To a Negotiated Agreement
Your power in a negotiation isn't what you want — it's what you'll do if you walk. Name your BATNA before you sit down and you never negotiate from fear.
The best negotiators don't win the room. They quietly build a better alternative to it.
Name your BATNA for one open negotiation today — then find one way to strengthen it this week.
“Help me map my BATNA for next week's supplier contract.” →
Reason up from what's true, not across from what's done
Most decisions are copies of other people's decisions. Break the problem into what is physically and economically true, and rebuild from there — that's where the original moves live.
Reasoning by analogy gets you parity. Reasoning from first principles gets you an edge.
Take one 'that's how it's done' in your business today and split it into truths vs habits.
“Break our pricing model down to first principles with me.” →
Does one customer make money before you scale a million?
Growth multiplies whatever the unit already is. If one customer loses money, scale just loses it faster — know your LTV to CAC before you pour fuel on it.
Scale is a magnifier. Unit economics decide what it magnifies.
Write down your CAC and your 12-month LTV today — even roughly. The gap is the business.
“Walk my numbers: what's my real LTV:CAC?” →
One business framework, every morning — five minutes to read, applicable immediately. A habit-forming practice for immediate, real-world impact in your work, career, business, and life.
You never had a knowledge problem. You had a retention problem — and no course was ever going to fix it.
In an AI world, the last real edge is the quality of your thinking.
Generic knowledge is a commodity now — anyone can prompt for it. What can't be commoditised is the judgment to frame a problem correctly, direct the work, and know whether the answer is actually right. DailyMBA trains exactly that, one framework at a time.
Cram once and it fades. See an idea again tomorrow, and the day after, and it locks in. That is spaced repetition — the most proven principle in learning science.
One framework a morning does quietly what a weekend binge never could.
A single framework — BATNA, first principles, reading a P&L. Self-contained, and never any homework.
Five minutes, plain language, one clear idea — then put it to work in a real decision before lunch.
365 frameworks on, you hold a full operating toolkit — the rare one that actually stuck.
Every framework you read is saved to your Desk — a personal library that builds, morning by morning. Track your streak, watch your capability index climb, and see progress across all fifteen disciplines at a glance.
The operating skills that decide careers — negotiation, hiring, deals, reading the numbers.
Best Alternative To a Negotiated Agreement
Your power in any negotiation isn’t what you want — it’s what you’ll do if you walk. Know your BATNA before you sit down, and you never negotiate from fear.
…and 355 more, one every morning for a year.
Founders who skipped business school
Operators who want sharper tools, not longer courses
Career-switchers building real fluency
Managers looking to get ahead and level up
“This is brilliant. My husband has wrestled with undertaking an MBA for years — the pause, the workload with a family, the fees, all felt daunting. This just solves it.”
Written every morning by Sam — founder, operator, and the person answering when you hit reply. No ghostwriters, no recycled MBA slides.
$365 once for the year, or $35 a month — less than your morning coffee
The business education you should have had.
Five quick questions surface the exact operating gaps holding you back — and the first framework to close each one.
Like any product worth buying, here's exactly what a year contains — measured, not vague. No modules you'll abandon, no filler. Just 365 mornings of the fundamentals that compound.
A full year for someone sharp, delivered on a date you choose — with your welcome note.
45 minutes with the founder — bring a real decision and leave with the exact frameworks and next moves for it.
One shared operating language across the org — with a dashboard and board-ready reporting for L&D.
One framework lands in your inbox every morning, and your Desk library builds day by day — with an AI mentor on every framework, monthly and quarterly reviews, and a LinkedIn credential when you complete the year. One payment, $1 a day.
Five minutes a morning. One framework, one focused read, one move you can make the same day. Most members read it over their first coffee and use it before lunch.
Your choice. Take The Year for $365 as a single payment — no auto-renewal, no card kept on file. Or go Monthly at $35, billed month to month and cancel anytime. The year works out to $1/day and saves $55 over twelve monthly payments.
Nothing breaks. Every framework stays in your Desk, so you catch up when it suits you — and the monthly reviews pull the threads together. It's a practice, not a treadmill.
Books get read once and forgotten. Courses get abandoned at module three. DailyMBA is built on cadence — one sharp idea a day, applied the same day, for a year. That's how thinking actually changes.
One better negotiation, one pricing call, one meeting where you see the whole board — any single one repays the year. Business school teaches this thinking for $200,000 and two years. This is $1 a day.
A short Google Meet with a small group of entrepreneurs and leaders considering the program — the concept, your questions, and how members actually use their five minutes. No pitch theatre, no obligation.
New dates are being scheduled — leave your email via the Test and we'll invite you first.
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