Every discipline of the MBA, complete, as its own Elective — its frameworks and a capstone, unlocked the moment you pay. $99, once, per Elective. All fifteen are open.
The discipline of choosing — where to play, what to concede, how to decide under pressure.
First principles, second-order effects and the speed each decision deserves.
BATNA, anchors and the deal behind the deal.
Positioning, availability and the words that do the selling.
Discovery, qualification and a close the buyer saw coming.
P&L, cash and margin, read the way an owner reads them.
Leading each person as they actually are, and building a team that tells you the truth.
Retention before acquisition, and the point on the flywheel worth pushing.
The constraint, the cadence and everything you can stop doing.
Jobs to be done: what customers actually hire your product for.
The discipline of placing many small bets and killing most of them early.
First customers, runway and the first hires — in that order.
Memory, meaning and the price a brand can carry.
Scorecards before adverts, evidence before charm, and why good people stay.
What to hand the model, and which judgement calls to keep.
Every discipline, one framework a morning, for a year. Any elective’s $99 comes off within 30 days.