The Finance Elective — 28 frameworks, unlocked the moment you payFinance — 28 frameworks, $99Start — $99 →
The ElectiveFinanceNo. 06 of 15
Inside the module
7:065G  100%
FINANCE5 MIN
Framework 10 of 28

Free Cash Flow

Free cash flow: operating cash after the capex that only keeps you level. The one profit you can actually spend…

Step one

Start at operating cash, not at profit with adjustments bolted on.

Take cash generated from operations straight off the cash flow statement, because that statement has already done the working capital arithmetic for you. Then subtract capital expenditure. If you want the…

Take last year's capital spend. How much of it would you still have had to make if you'd decided to grow by nothing at…

DAsk the mentor about your own situation →

One of the 28 frameworks in Finance, as it reads in the Desk. All 28 unlock together.

Elective No. 06

Finance.

P&L, cash and margin, read the way an owner reads them. Twenty-eight frameworks, ending in The Finance Operating Review, with the AI mentor on every one.

$99once · 12 months’ access
Start the Finance Elective — $99 →

Every framework opens the moment you pay. Take Foundations within 30 days and this $99 comes off the year.

All 28 frameworks, unlocked at onceThe Finance Operating ReviewThe AI mentor on every frameworkYours for twelve months
7-day money-backOne payment, no renewalCard or Apple PayEvery source cited
27
frameworks — the discipline, complete
1
capstone — The Finance Operating Review
12
months of access, self-paced
$99
one payment · card or Apple Pay
Inside the Elective

Three blocks. One instrument.

Block I
Read
The three-statement loop
Profit, cash and quality of earnings
Operating leverage & cost to serve
Block II
Unpack
Price, volume and mix
CAC payback & the LTV trap
The price waterfall & elasticity
Block III
Allocate
Return on invested capital
Hurdle rates & net present value
The capital allocation slate
Capstone
The Finance Operating Review
The module’s frameworks, assembled into one instrument you run on your own business.
What changes

What you’ll do differently.

One improved decision pays for the Elective.

01

Read a P&L and a balance sheet without flinching — and know which line matters this quarter.

02

Know your unit economics cold: what one customer earns, costs and justifies.

03

See a cash problem coming a quarter early.

How it lands

In your Desk in sixty seconds.

01
Pay once

$99, card or Apple Pay. No subscription, no card kept on file.

02
The Desk opens

Every framework and the capstone, read in any order, with the AI mentor alongside for twelve months.

03
Finish, then decide

Close with the capstone. Enrol in Foundations within 30 days and the $99 comes off the year.

More on the shelf

Take another discipline.

All fifteen Electives →
No. 0129 + capstone
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The discipline of choosing — where to play, what to concede, how to decide under pressure.

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Decisions

First principles, second-order effects and the speed each decision deserves.

$99Start →
No. 0323 + capstone
Negotiation

BATNA, anchors and the deal behind the deal.

$99Start →
No. 0427 + capstone
Marketing

Positioning, availability and the words that do the selling.

$99Start →
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The whole shelf

Or take the whole school.

Foundations is every discipline, one framework a morning, for a year — $365 once. Buy this Elective today and the $99 comes off that year if you enrol within 30 days.

See Foundations →