The Sales Elective — 24 frameworks, unlocked the moment you paySales — 24 frameworks, $99Start — $99 →
The ElectiveSalesNo. 05 of 15
Inside the module
7:065G  100%
SALES5 MIN
Framework 5 of 24

The Buying Centre

Five roles decide a business purchase — none of them a job title, and one person can hold three.

Step one

Map the roles first, then map people onto them.

Work from the five roles towards the names, never the other way round, because starting from the people you happen to know quietly promotes your favourite contact into a decider. Write the roles down first…

Which role on your biggest live deal is still filled by a guess?

DAsk the mentor about your own situation →

One of the 24 frameworks in Sales, as it reads in the Desk. All 24 unlock together.

Elective No. 05

Sales.

Discovery, qualification and a close the buyer saw coming. Twenty-four frameworks, ending in The Sales Operating Review, with the AI mentor on every one.

$99once · 12 months’ access
Start the Sales Elective — $99 →

Every framework opens the moment you pay. Take Foundations within 30 days and this $99 comes off the year.

All 24 frameworks, unlocked at onceThe Sales Operating ReviewThe AI mentor on every frameworkYours for twelve months
7-day money-backOne payment, no renewalCard or Apple PayEvery source cited
23
frameworks — the discipline, complete
1
capstone — The Sales Operating Review
12
months of access, self-paced
$99
one payment · card or Apple Pay
What changes

What you’ll do differently.

One improved decision pays for the Elective.

01

Run discovery that surfaces the real decision criteria before you pitch.

02

Qualify hard enough that your pipeline stops lying to you.

03

Advance every deal with a next step the buyer has agreed to.

How it lands

In your Desk in sixty seconds.

01
Pay once

$99, card or Apple Pay. No subscription, no card kept on file.

02
The Desk opens

Every framework and the capstone, read in any order, with the AI mentor alongside for twelve months.

03
Finish, then decide

Close with the capstone. Enrol in Foundations within 30 days and the $99 comes off the year.

More on the shelf

Take another discipline.

All fifteen Electives →
No. 0129 + capstone
Strategy

The discipline of choosing — where to play, what to concede, how to decide under pressure.

$99Start →
No. 0227 + capstone
Decisions

First principles, second-order effects and the speed each decision deserves.

$99Start →
No. 0323 + capstone
Negotiation

BATNA, anchors and the deal behind the deal.

$99Start →
No. 0427 + capstone
Marketing

Positioning, availability and the words that do the selling.

$99Start →
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Ask before you buy.

The whole shelf

Or take the whole school.

Foundations is every discipline, one framework a morning, for a year — $365 once. Buy this Elective today and the $99 comes off that year if you enrol within 30 days.

See Foundations →