Jobs to be done: what customers actually hire your product for. Twenty-two frameworks, ending in The Product Operating Review, with the AI mentor on every one.
Every framework opens the moment you pay. Take Foundations within 30 days and this $99 comes off the year.
One improved decision pays for the Elective.
Write the job story behind your product — the progress a customer is actually hiring it for.
Kill the feature the roadmap loves and no customer needs.
Ship smaller, learn faster, decide with evidence.
$99, card or Apple Pay. No subscription, no card kept on file.
Every framework and the capstone, read in any order, with the AI mentor alongside for twelve months.
Close with the capstone. Enrol in Foundations within 30 days and the $99 comes off the year.
The discipline of choosing — where to play, what to concede, how to decide under pressure.
First principles, second-order effects and the speed each decision deserves.
BATNA, anchors and the deal behind the deal.
Positioning, availability and the words that do the selling.
Foundations is every discipline, one framework a morning, for a year — $365 once. Buy this Elective today and the $99 comes off that year if you enrol within 30 days.