The Growth Elective — 24 frameworks, unlocked the moment you payGrowth — 24 frameworks, $99Start — $99 →
The ElectiveGrowthNo. 08 of 15
Inside the module
7:065G  100%
GROWTH5 MIN
Framework 5 of 24

The Retention Curve

Plot each cohort period by period — a curve that flattens has a business under it; one that doesn't, hasn't.

Step one

Plot cohorts, never the blended average.

You built this grid on Day 131, to stop one blended churn rate standing in for a curve inside a lifetime value — carry it across this morning rather than build it again. The reason it has to be cohorts…

When did you last see a retention chart with your newest cohort on it?

DAsk the mentor about your own situation →

One of the 24 frameworks in Growth, as it reads in the Desk. All 24 unlock together.

Elective No. 08

Growth.

Retention before acquisition, and the point on the flywheel worth pushing. Twenty-four frameworks, ending in The Growth Operating Review, with the AI mentor on every one.

$99once · 12 months’ access
Start the Growth Elective — $99 →

Every framework opens the moment you pay. Take Foundations within 30 days and this $99 comes off the year.

All 24 frameworks, unlocked at onceThe Growth Operating ReviewThe AI mentor on every frameworkYours for twelve months
7-day money-backOne payment, no renewalCard or Apple PayEvery source cited
23
frameworks — the discipline, complete
1
capstone — The Growth Operating Review
12
months of access, self-paced
$99
one payment · card or Apple Pay
What changes

What you’ll do differently.

One improved decision pays for the Elective.

01

Name your flywheel — and the one point where pushing hardest spins everything else.

02

Fix retention before you pour money into acquisition.

03

Tell growth that compounds from growth that just repeats.

How it lands

In your Desk in sixty seconds.

01
Pay once

$99, card or Apple Pay. No subscription, no card kept on file.

02
The Desk opens

Every framework and the capstone, read in any order, with the AI mentor alongside for twelve months.

03
Finish, then decide

Close with the capstone. Enrol in Foundations within 30 days and the $99 comes off the year.

More on the shelf

Take another discipline.

All fifteen Electives →
No. 0129 + capstone
Strategy

The discipline of choosing — where to play, what to concede, how to decide under pressure.

$99Start →
No. 0227 + capstone
Decisions

First principles, second-order effects and the speed each decision deserves.

$99Start →
No. 0323 + capstone
Negotiation

BATNA, anchors and the deal behind the deal.

$99Start →
No. 0427 + capstone
Marketing

Positioning, availability and the words that do the selling.

$99Start →
Real answers, instantly · powered by Claude

Ask before you buy.

The whole shelf

Or take the whole school.

Foundations is every discipline, one framework a morning, for a year — $365 once. Buy this Elective today and the $99 comes off that year if you enrol within 30 days.

See Foundations →