MBA-level frameworks, one every morning — just $1 a dayMBA-level frameworks — just $1 a dayEnrol →
Strategy30Decisions28Negotiation24Marketing28Sales24Finance28Leadership26Growth24Operations24Product22Innovation24Entrepreneurship22Brand Management22Hiring19AI Fluency20You365 MORNINGS
Grow towards your next goal
You’re a manager.
You’re a founder.
You never studied business.
AI is changing your work.
DAILYMBA · 365 MORNINGS
dailymba.education/desk
DailyMBA Desk
Good morning, Bec.
Day 034 of your year
Capability index
118.4139.2164.7203.5248.1296.4341.2▲ compounding
● Today · Growth
The Flywheel
Five minutes, applied to a real decision today.
5 min readOpen →
Capability stack · compounding
Strategy92%
Finance84%
Marketing78%
Leadership88%
Negotiation81%
Operations74%
Your year12-month trajectory
MONTH 1MONTH 12
MentorPricing power is compounding — Day-60 review queued.
216
in your library
16
disciplines open
34
day streak
Saved · review on Day 60
7:065G  100%
DailyMBA Desk
Good morning, Bec.
Day 034 of your year.
Frameworks unlocked
9% · 16 disciplines
DailyMBA Index183.8▲ climbing daily
● Today · Growth
The Flywheel
Does your business have a flywheel — and what would you double down on?
5 min read · Day 8Open →
7:065G  100%
Your Playbook
2 saved
The FlywheelGrowth
First PrinciplesStrategy
Your reviews
Monthly review
Your month in review
Quarterly review
The quarter so far
7:065G  100%
DAY 128 / 3655 MIN
Negotiation · Framework 12 of 26

BATNA

Best Alternative To a Negotiated Agreement

WALK-AWAY LINEWhat you wantTheir offerYour BATNA

Your power in a negotiation isn't what you want — it's what you'll do if you walk. Name your BATNA before you sit down and you never negotiate from fear.

The best negotiators don't win the room. They quietly build a better alternative to it.

Apply immediately

Name your BATNA for one open negotiation today — then find one way to strengthen it this week.

7:065G  100%
DAY 004 / 3655 MIN
Decisions · Framework 1 of 30

First Principles

Reason up from what's true, not across from what's done

The assumptionWhat's true?What's habit?PhysicsEconomicsDiscard

Most decisions are copies of other people's decisions. Break the problem into what is physically and economically true, and rebuild from there — that's where the original moves live.

Reasoning by analogy gets you parity. Reasoning from first principles gets you an edge.

Apply immediately

Take one 'that's how it's done' in your business today and split it into truths vs habits.

7:065G  100%
DAY 061 / 3655 MIN
Finance · Framework 8 of 30

Unit Economics

Does one customer make money before you scale a million?

CAC — $1LTV — $3+3 : 1the healthyratio

Growth multiplies whatever the unit already is. If one customer loses money, scale just loses it faster — know your LTV to CAC before you pour fuel on it.

Scale is a magnifier. Unit economics decide what it magnifies.

Apply immediately

Write down your CAC and your 12-month LTV today — even roughly. The gap is the business.

DailyMBA · Foundations

A relevant business programme, for real-world impact.

Read by 413+ operators

One business framework, every morning — in a way that can be understood, applied and used immediately. DailyMBA is a habit-forming practice to accelerate impact in your work, career, business, and life. The MBA in DailyMBA stands for Method, Behaviour and Acumen — our approach to mastering core business frameworks in a way that builds genuine understanding, shapes better judgement, and drives meaningful impact in today’s business world.

① Choose your plan
One payment · $1 / day · save $55 vs monthly · no auto-renewal
② Start your mornings
All 365 frameworksThe DailyMBA Desk libraryOur mentor on each7-day guarantee
7-day money-backCancel anytimeDelivered dailySecure checkout
Not sure yet? Take the Test — free, 2 min →
7-day money-back guarantee
One payment or monthly — your call
Delivered daily from day one
Read by 413+ operators
BATNAFirst PrinciplesReading a P&LMECEOKRsUnit EconomicsSecond-Order ThinkingThe Pareto RuleOpportunity CostAnchoringBATNAFirst PrinciplesReading a P&LMECEOKRsUnit EconomicsSecond-Order ThinkingThe Pareto RuleOpportunity CostAnchoring
A note from the founder

I spent over $100k to complete a traditional MBA at one of the world's leading business schools. I helped design and build DailyMBA so you don't have to.

Samuel Leetham · DailyMBA
365
frameworks, one a morning
15
disciplines of an MBA
7:00
every morning, delivered
$1
a day · $365 a year
The full span

Fifteen disciplines. One a morning.

Strategy30Decisions28Negotiation24Marketing28Sales24Finance28Leadership26Growth24Operations24Product22Innovation24Entrepreneurship22Brand Management22Hiring19AI Fluency20You365 MORNINGS
Why DailyMBA exists

We designed our own proprietary learning management system. Purpose-built for today.

Think of the platforms the world's leading universities run on — Canvas, Blackboard, Moodle — rebuilt for the way professionals learn now.

The traditional MBA

Two years of serious content — compressed into lectures, assignments and exams, then left behind at graduation.

Online courses

Self-paced becomes some-day. Most end up a library of good intentions you never finish.

DailyMBA

Learning rebuilt around how people actually retain knowledge: daily practice, real application, visible progression.

DAY 1DAY 365RETAINED
One-off courseDailyMBA
The forgetting curve — Murre & Dros, PLOS ONE (2015) · Spaced repetition — Cepeda et al., Psychological Bulletin (2006) · Practice over rereading — Roediger & Karpicke, Psychological Science (2006)
The bet

Daily beats the forgetting curve.

Cram once and it fades. See an idea again tomorrow, and the day after, and it locks in. That is spaced repetition — the most proven principle in learning science.

One framework a morning does quietly what a weekend binge never could.

The platform

Inside your Desk.

We built DailyMBA from the ground up. Every framework, reflection, review and streak lives in your own Desk, a purpose-built experience that makes business learning something you actually complete.

  • Your growing library, always to hand
  • A live capability index across the curriculum
  • Our DailyMBA Mentor on every framework
7:005G  100%
DM1DailyMBA
7:015G  100%
Today
Day 034 · Growth · 5 min
The Flywheel
Double one component — the whole loop spins faster.

A flywheel compounds: every turn makes the next turn easier. Amazon ran one loop for two decades — lower prices brought traffic, traffic brought sellers, sellers lowered prices.

Today’s rep
Name your flywheel. Which single component, doubled, spins it faster?

Write one sentence. Your mentor reads it, sharpens it, and schedules the Day-60 review — that is how five minutes becomes a capability.

Builds intoNetwork effectsPricing power
Mark today complete
✓ Day 034 complete
TodayLibraryProgressMentor
7:065G  100%
DailyMBA · AI-native LMS
Capability index
118.4139.2164.7203.5248.1296.4341.2▲ compounding
Your year12-month trajectory
MONTH 1MONTH 12
DAY034071118176243308365/ 365
Capability stack · compounding
Strategy92%
Finance84%
Marketing78%
Leadership88%
Negotiation81%
Operations74%
MentorPricing power is compounding.
Saved · review on Day 60
TodayLibraryProgressMentor
A year that compounds
Daily

One framework, applied

Five minutes at 7:00, put to work in a real decision the same day.

Monthly

Your month in review

The Desk assembles what you covered and where your index moved — every 30 days.

Quarterly

The quarter so far

A deeper review across disciplines: what stuck, what to revisit, what compounds next.

Day 365

The full toolkit

365 frameworks in your library across 15 disciplines — and your certificate of completion.

Method · Behaviour · Acumen

Habits become character.

Who it's for

Built for people who already run something.

Sharper thinking helps almost everyone — so DailyMBA suits more people than a business degree ever could. The ones we hear from most:

You're a founder

Every discipline lands on your desk — strategy, cash, hiring, sales. Build the full toolkit while you build the company.

Take the test →

You work for a company

Speak the language of the room, read the numbers, and get decisions right — the things promotions actually follow.

Take the test →

You're a manager or leader

You were promoted for being good at the work. Now round out the disciplines nobody trained you in.

Take the test →

You never studied business

Learn the fundamentals a business degree teaches, five minutes a morning.

Take the test →

You're MBA-curious

You've always wondered what it actually teaches. This is the daily alternative — no campus required.

Take the test →
New · AI-fluency track

You're watching AI change your work

Build the confidence to make AI your advantage — not your replacement.

Take the test →
In their words

The quiet confidence of knowing what to do.

Read by 413+ people, every morning

“This is brilliant. My husband has wrestled with undertaking an MBA for years — the pause, the workload with a family, the fees, all felt daunting.”

A
Amber
From the community
Free · Two minutes · No card

The 2-Minute Test.

Five quick questions surface the exact operating gaps holding you back — and the first framework to close each one.

Take the Test →

No card, no commitment — see your result before you decide anything.

Meet the founder

Join our next Open Day.

A short Google Meet with a small group of entrepreneurs and leaders considering the programme — the concept, your questions, and how members actually use their five minutes. No pitch theatre, no obligation.

New dates are being scheduled — leave your email via the Test and we'll invite you first.

Common questions

Asked before investing.

What exactly do I get for $365?+

One framework lands in your inbox every morning, and your Desk library builds day by day — with an AI mentor on every framework, monthly and quarterly reviews, and a LinkedIn credential when you complete the year. One payment, $1 a day.

How much time does it take?+

Five minutes a morning. One framework, one focused read, one move you can make the same day. Most members read it over their first coffee and use it before lunch.

Is it a subscription?+

Your choice. Take Foundations for $365 as a single payment — no auto-renewal, no card kept on file. Or go Monthly at $35, billed month to month and cancel anytime. The year works out to $1/day and saves $55 over twelve monthly payments.

What if I miss a morning?+

Nothing breaks. Every framework stays in your Desk, so you catch up when it suits you — and the monthly reviews pull the threads together. It's a practice, not a treadmill.

How is this different from books and courses?+

Books get read once and forgotten. Courses get abandoned at module three. DailyMBA is built on cadence — one sharp idea a day, applied the same day, for a year. That's how thinking actually changes.

What's the return on it?+

One better negotiation, one pricing call, one meeting where you see the whole board — any single one repays the year. Business school teaches this thinking for $200,000 and two years. This is $1 a day.

Is this AI-generated content — or just a newsletter?+

Neither. We designed and built an entirely new learning management system from the beginning — purpose-built software, our own proprietary system, with your Desk, library, reviews and progress inside it. The curriculum is inspired by the breadth of a traditional MBA, applied to today's operating and commercial environment. The email is simply how each morning arrives.

No degree · No fluff · No excuses

Start building the edge tomorrow morning.

Take the Test

Ready to commit? Enrol for $1/day · 7-day money-back guarantee.

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